Some may say he is impetuous; some call him a conceptual terrorist. To think out of the box is one of his strengths. Luca learned this in the intercultural environment he grew up in. He spent his childhood travelling between the gulf of Naples and the imperial city of Vienna. Looking for the place that combined the amenities of both worlds - the Italian way of life and the melancholic eccentric of Vienna - he went to Switzerland. First for his studies in Lausanne, then for work and life in Zurich. After an excursion to financial consulting, he found his passion in conceptualizing marketing and communication strategies. After spending nearly five years in Switzerland he transferred himself to the most buzzing place in middle Europe - Berlin - in order deepen his communication and marketing skills with more studies and to support the team of design hotels as communication manager. Combined with the sometimes subversive impressions of Germany's capital he started writing about society codes and how to decipher them.