"Good business is the best art" - this claim by Andy Warhol may be perceived as provocative, yet it pinpoints Warhols perfect performance beside being an artist - in the fields of brand-building, public relations and marketing.
Warhol refused to believe in the idea of art as a metier apart of an economic reality. As a former graphic designer, the overlapping of artistic and economic valences seemed something evident. This led to a strategic economisation of his artistic oeuvre.